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Logo Design Process

Project Goals​

Our aim is to hit as many as possible. The final logo won’t check every box, and that’s ok.

  • works well with the existing collateral
  • Works well at all sizes
  • Stands up to the competition
  • Simple
  • Easily recognizable
  • Connects to our company values

Creative Directions​

We approached the logo mark by focusing on and exploring 3 creative directions:

A. Geometric Shapes
Unique, abstract shapes that compliment the adjoining typeface

B. Metaphors
Symbols that have a loose association with our new name

C. Abstract “S”
Creative solution to incorporate the letter “S” as a logo mark

Mock-ups​

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Next Steps​

Jul 26
Logo variation review

Jul 27
Fine-tuning, incorporate feedback

Jul 28
Make final logo decision

Jul 29
Present logo to company

Jul 30
Deliver final assets to Eng & Marketing

*Final slide with the three options